Press review logoThis Indian initiative, The Ugly Indian, started in 2010 and keeping going on. The concept: as you respect only what you like, reappropriate streets by cleaning and making up nice together.

“Look at any Indian street, we have pathetic civic standards.
We tolerate an incredible amount of filth.
This is not about money, knowhow, or systems.
This is about attitudes. About a rooted cultural behaviour.
The Ugly Indian can take the world’s best systems and find a way around it. Even outside India.
Streets in Indian-dominated suburbs overseas
are good indicators of this lack of civic sense.
Ask those who have visited Southall (London),
Edison (New Jersey) and Little India (Singapore)
It’s time for us Ugly Indians to do something about this.
Only we can save us. From ourselves.”

The ugly Indian


For more about their initiative:

TEDx Bangalore

BBC interview

I discovered the Ugly Indian by reading a Pop Up City article.

Helene Herniou

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