Cause for Change: The Why and How of Nonprofit Millennial Engagement
By Kari Dunn Saratovsky, Derrick Feldmann, Jean Case; April 2013, Jossey-Bass
“Cause for Change offers leaders in the social sector a much-needed guide for engaging the Millennial generation in all aspects of its work. This groundbreaking book includes strategies for engaging Millennials as constituents, volunteers, donors and employees — and shows how organizations can realign themselves to better respond to this burgeoning group of 80 Million people. At the heart of this research-based book is the Millennial Engagement Platform, an action-based rubric developed by the authors to help organizations create the infrastructure for a long-term Millennial engagement strategy. Cause for Change is written by Millennials about Millennials and profiles members of this generation who have emerged as dynamic leaders to create and manage movements in their communities.
-Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and money
-Explains how Millennials view their role in the workplace and how their approach is re-shaping nonprofit culture from within
-Profiles Millennials who have emerged as dynamic leaders to create and manage movements in their communities”