Dallas Museum of Art Trades Memberships for Data

Scoop.it watch Fév 26, 2014 1 Comment

Translate original post with Google Translate

See on Scoop.itLe presse-Minute de Cliophile

When Maxwell Anderson took over as director of the Dallas Museum of Art (DMA) two years ago, he told the board he wanted to offer free memberships to anyone willing to share some data—even when it’s just their name and e-mail address. Anderson’s idea is novel in the staid world of art museums, but it echoes what companies such as Google and Facebook have long understood: Learning as much as you can about your customers’ behavior can be more valuable than the price of admission. “We’re trying to incentivize people to represent what they’re doing, where they’re going, and how they’re spending their time,” Anderson says.

 

French version: http://www.usine-digitale.fr/article/le-musee-des-arts-de-dallas-recolte-les-donnees-de-ses-visiteurs-pour-booster-ses-revenus.N243385

 

See on mobile.businessweek.com

Helene Herniou