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Marketing museums to people aged 18 – 28
Yes, I’m for good in love with the fantastic job by the British museums ! I previously wrote how the experiences of public engagement in situ (as in the Riverside Museum of Glasgow) or online (as the Gallery of lost Art by the Tate) and, of course, conferences and meetings (as MuseumNext) are for me the real goals which we hope to aim in France. But still too many bosses do not understand « make culture » in this way (for a too French and not updated way) that is a real pity because, this old « French » way of doing culture is not suggested as a complementary way of working but the only one accepted in some structures through France.
Jim Richardson, emblematic member of MuseumNext, is proposing to proceed visitors’ studies with this difficult but so expected subject : people aged 18-28 ; how and by what they are attracting in museums ; « How do we sell arts, culture and heritage to young people ? »
Another point very interesting : this idea was developped on the LinkedIn MuseumNext ‘s group and, with its « new » Facebook interface, many comments from the MuseumNext group’s members present a lot of complementary ideas and items.
Obviously, some MuseumNext studies are influenced by the British culture and many points can not be carry out with French museums and visitors but many questions are still important and relevant for us. This is part of it I think and it will be a great profit if the « Département des études, de la prospective et des statistiques » (Ministry of Culture and Communication) followed this kind of practical studies for professionals of Culture… but: it is not the good time because French have no more money for culture !
