From traditional to social institutions: what does the transformation mean? watch Mar 12, 2014 1 Comment

See on Scoop.itLe presse-Minute de Cliophile

Photo by Sparky on Flickr. Earlier this week I finished a short series of workshops with students of the Reinwardt Academy in Amsterdam. As part of a society and transformations course we explored the impact of digital media on museums and the transformation of traditional institutions in what I like to call ‘social institutions’. In […]

Hélène Herniou‘s insight:


“Employees have to start thinking differently: networks, partnerships, co-creating.The organisational structure and hierarchy will change (although students from different nationalities had a different idea about the direction of this change: less vertical silos versus more highly specialised staff). Internal cooperation will increase.In some cases the vision or mission statement of the organisation will have to change to reflect the social ideas of the organisation.Some new employees may have to be hired, using new hiring criteria.Organisations structurally have to get to know their audiences (and stakeholders) better. (In a related note, if digital is a dimension of everything, then are audiences the basis of everything?)Audiences and stakeholders may change, with far-stretching consequences for the organisation (“What if they don’t want to participate?”).Cooperation between institutions and especially institutions and others will increase.The requirements of our physical locations (buildings) and spaces (expositions) may change, as well as their opening hours, accessibility and use.The ownership and feeling of ownership of the institution changes. Co-creating value means giving away as much as it means receiving.The position and role in society of an institution changes: No longer is an institution a passive observer, reflecting on society for the chosen few, but an active player in it.”

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Helene Herniou

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